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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Identity Background
Kleinerová, Zuzana ; Kleinerová, Klára (referee) ; Klodová, Lenka (advisor)
Diploma thesis Background identity is a series of events through which I am trying to find a harmony between the magic of art and life. I decided to initiate the situation, "performance" mediating an authentic, strong feelings. I tend to performance associated with life in the self-reflective approach. Based in my own performative practice in which the strength and authenticity is reflected primarily in the exchange of energy between the audience and the performer. I started to define an ideal conditions for performance to achieve this exchange, authentic experience and mutual perception of the situation within the relationship between "performer" and "spectator". In November 2015 I planned "authentic performances " series . The mutual forming of "performing" act I have anchored in the concept of identity, which is infinitely formed in relationships and the never-ending negotiation process. In the name of authenticity I am exposing myself within the anonymity of public space and waiting for the moment of identification. Waiting for concrete spectator who is already a part of me within a certain social role. Unexpected intervention into the everyday life of concrete person make the opportunity of authentic experience. Experience which is a part of his everyday life completes the action, giving the context. During the realization I got the opportunity to exhibit in the Palais de Tokyo. Aware of the significance of this opportunity for the development of my own artistic career I have decided to accepted it as a challenge. Although the terms of institution are utter contradiction of those conditions I had defined previously for authentic experience. In the name of authenticity and my principles I decided to be present in the role of spectator. To be invisible to this prestigious gallery. Be invisible to the artistic group Delta Total through which I had the opportunity to exhibit. To be inside and outside in the same time. The starting point of the last part is a necessity with the goal to get a master's degree. The necessity of outcome for jury can also betray my ideals of living authentic event. I should mediate all the experience of past events (to date 20th of April- thirty-three events) which happened in so many different places in the space of "Malá Amerika" in Brno...
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How drag performers challenge and disrupt our understandings of gender: a case study of the Slovenian drag community
Muršič, Nuša ; Helman, Ivy Ann (advisor) ; Kolářová, Kateřina (referee)
CHARLES UNIVERSITY FACULTY OF HUMANITIES M.A. Program in Gender Studies Nuša Muršič How drag performers challenge and disrupt our understandings of gender: a case study of the Slovenian drag community Diploma Thesis Supervisor: Dr. Ivy Helman, Ph.D. Prague 2023 Abstract The common perception of drag is that of imitating the "opposite" gender. Drag has, however, been evolving, and its implications for gender are explored in this Master Thesis. Feminist circles are usually divided between regarding drag as proliferating gender hierarchies and stereotypes or drag as a tool for subversion and new possibilities. I have conducted my research on the case study of the Slovenian drag community in order to reach results through doing interviews and participant observation. My results pointed to drag influencing the perception of gender via offering the space for experimentation and questioning. For both the drag performers, who were my interview participants, and for the audience of drag shows, drag loosened their strict perceptions of gender and the rigid gender binary, and showcased gender as a complex concept, which offers possibilities for gender play, can be fluid, as well as changeable. Gender hierarchies, are, however, to an extent still present when it comes to doing drag and drag communities. Keywords Drag,...
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Shifting Behaviour of Czech TV Viewers in Context of Rising VOD Platforms
Pančochářová, Natálie ; Macková, Veronika (advisor) ; Jirků, Jan (referee)
Television as a medium has demonstrated dominant status since its establishment. However, the consumption of audiovisual content is shifting towards new possibilities. Digitalization has led not only to the expansion and differentiation of the television market, but also to changes in the consumption of audiovisual content and consumer habits. Television broadcasting has no longer faced competition only from other television companies, but also from the internet and streaming service providers. The aim of the thesis was to explore how the behavior of Czech viewers has changed in the context of strengthening VOD (video on demand) platforms, which allow consumers to watch audiovisual content of their own choice without time constraints. The thesis focused on answering the following research questions: How has the behavior of Czech television viewers changed in the context of strengthening VOD platforms? Why people do (or do not) own televisions? What are the reasons of why television broadcasting is (or is not) attractive? Do VOD platforms have disadvantages? What attracts viewers to using VOD platforms? Where do people get their news from? In what direction should linear television broadcasting move in the future? To answer these questions, focus groups (group interviews) were used. A total of twenty-three...
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The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj
Vitoušová, Natálie ; Kárníková, Lydie (advisor) ; Reifová, Irena (referee)
The bachelor thesis entitled "The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj" deals with the question of how the perception of the portrayal of a particular stage of contemporary history (the November Revolution of 1989 and the social events of the early 1990s) in the series differs between two different groups of viewers, the memorials and the non-memorials. The thesis consists of pilot research conducted with two respondents, each representing one of the two audience groups. Their experience of watching and perceiving the series is explored through a semi-structured interview method with predetermined thematic headings. On a theoretical level, the thesis explores how the format of the series: the memory medium, utilizes concepts of nostalgia along with cultural and communicative memory, while considering account the specificities of post-television audiences. Furthermore it describes the relation between memory and history, as well as presenting the specific importance of the period 1989-1990 in modern Czechoslovak and Czech history. The thesis contributes to the understanding of how cultural memory is shaped in the series Vyprávěj, and its further aim is to develop interview scenarios for more extensive research with more...
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The Reprezentation of Selected Socialist and Communist Countries in the Czech Press in 2010
Javůrek, Karel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Theme of this diploma work are news related to selected socialist and communist countries in the Czech press. Characteristic works are the specifics of media countries with the socialist (or communist) government in the Czech press. Theoretical work is beyond theory Frankfurt and Birmingham schools. The basis of the analysis work will stereotypes concerning the socialist and communist countries, the Czech news media contents. The findings will then be the basis for in-depth interviews with the news media workers and the staff representative bodies of the countries. The goal is to reveal the motives and the construction of stereotypes at the production of media content.
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Manipulating practices in selected Czech newspapers during the elections into the Chamber of Deputies of the Parliament of the Czech Republic in 2010
Straňáková, Kristýna Barbora ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis deals with the manipulating practices in the political media coverage in the period before the elections to the House of Parliament of the Czech Republic in May 2010. It describes the types of communication in terms of its ability to influence and focuses on the effects of the media and its impact on the audience. It also deals with the theoretical framework of the issues of manipulating methods and techniques and their causes. It defines the function of media in terms of intentions and evaluates the current situation in the Czech Republic, including the existing control mechanisms. A part of this thesis is a comparative analysis that focuses on a detailed qualitative analysis of texts published in the dailies Mladá fronta Dnes and Právo and their comparison during the period under consideration.
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